Selected Work

Hand-selected works from the past 10 years. If you want to chat more about a particular project or case study, I'm happy to talk further.

Equinox_Web_3

Equinox

CYCLING SITE
Equinox dominates the cycling category across the fitness arena. In spring of 2018 Equinox looked to my team to help redesign their digital cycling presence. Working with an exceptional team of designers and developers we created an immersive cycling site that was unlike any other on equinox.com.

Check it out

Bon Appétit

KITCHEN MODE

My team designed and developed a staple for the Bon Appétit digital magazine called Kitchen Mode. It made any recipe easy to see and follow directly from the publication. Simple step by step descriptions, quick access to ingredients, and clean typography made cooking even a chocolate souffle easy. 

Watch the video tutorial

Bon Appétit

KITCHEN MODE

My team designed and developed a staple for the Bon Appétit digital magazine called Kitchen Mode. It made any recipe easy to see and follow directly from the publication. Simple step by step descriptions, quick access to ingredients, and clean typography made cooking even a chocolate souffle easy.
 
 Watch the video tutorial

Tufts University

ALUMNI MAGAZINE SITE
The Tufts Alumni Magazine website needed be as beautiful as its printed counterpart. From an intuitive UX experience, to immersive articles, to special topics for new and evergreen content, the website is a fine tuned editorial approach that Tufts Alumni Magazine readers have come to expect.

Check it out

Case Studies

Gather JournalProject type

Martha StewartProject type

West ElmProject type

MyGQProject type

Garden & GunProject type

Sotheby'sProject type

NARS CosmeticsProject type

Selected WorkProject type

ABOUT ME
I’m Kirk Mueller – designer, builder, and previous partner and director of digital at Studio Mercury.

At Studio Mercury, I produced comprehensive award winning brand identities, campaigns, and digital products that spanned multiple industries and platforms. As co-founder and director of digital at Studio Mercury, I oversaw the creation of digital identities, translation of brands throughout their digital projects, and manages all aspects of projects from start to finish between multiple stakeholders, designers, and development teams. I wrote, pitched, and presented proposals that allowed our studio to compete and win projects with $500k budges. I lead both creative and development teams of between 5-15 people, all while working on multiple projects (usually between 8-12 concurrently). I lead branding and strategy sessions for all of our new clients. I’m a passionate leader with success in building, mobilizing, and developing cross-functional teams of strategists, designers, programmers, directors and photographers.

While pursuing my Masters at the Rhode Island School of Design (RISD), I developed a healthy skepticism of the role of technology in our lives. He believes the integration of technology should be purposeful and well thought out and applies this ethos to my work.

Sometimes when I’m tired of looking at the screen, I’ll hand-print wallpaper or hack Nintendo cartridges. Working with my hands helps fuel my inner maker.

I currently live and work in New York City.

kirk-profile

You can reach me at: [email protected]
LinkedIn or Instagram.

You can reach me at: [email protected]
LinkedIn or Instagram.

kirk-profile

You can reach me at: [email protected]
LinkedIn or Instagram.

You can reach me at: [email protected]
LinkedIn or Instagram.

You can reach me at: [email protected]
LinkedIn or Instagram.